In today's time, undergarments have become a new fashion trend and are being worn as outerwear in many parts of the world. Rise in urbanization, and the increasing popularity of western outfits among the Indian masses are some of the reasons behind the progression of innerwear market in India. Currently, people are searching for those undergarments that are highly functional and comfortable.
This has encouraged many manufacturers to focus on making those undergarments that fulfill all the requirements of the new-age wearers. For a very long time, cotton has been a highly preferred fabric in this segment, but due to a change in preferences of people, apparel manufacturers now utilize nylon, spandex blend cotton, microfibre, etc. in making inner wear. Also, there is an emergence of new shades like pop colors, abstract patterns, stretchable wears, glow shine waistbands, and quick-dry fabrics.
There are many new sub-categories in the inner wear segment for both man and woman. For a man, there are vests, boxers, briefs, trunks, etc. And for a woman, there are Brassiere, Bloomers, Bodysuit, Sports Bras, etc. Nowadays, tummy tuckers are available for both men and women, who want to look slim and fit in a jiffy.
Just like adults, kids also require undergarments that look good and are skin-friendly. Due to the sensitive skin of a child, the manufacturing of inner wear for a child requires special measures and attention. Indian kids apparel segment is one of the fastest-growing markets; as per reports, parents buy undergarments for their kids keeping perfect fitting in mind in order to ensure their comfort. For Indian parents, styles, designs, colors, and brand names are secondary. Due to the rise in disposable income, parents are willing to spend on quality assured and well-fitted undergarments.
In India, the domestic undergarment market is experiencing a colossal rise. In recent years, the entry of international brands has influenced the choice of the customers by a huge margin by introducing premium quality undergarments. This has prompted Indian brands to change their strategies and enhance the features of their products to gain new customers. According to data, in 2018, the market size of the undergarments market had reached INR 27,931 crore and by 2027 it is anticipated to reach up to INR 74,258 crore.
The undergarment market in India is a profitable, untapped and ever growing segment poised for high growth. Willing to buy Mens undergarments franchise or inner wears franchise in Delhi? Contact Getdistributors today!
