We all have heard about Energy drinks, isn't it?
What once fitted only in an athlete’s routine, is now consumed globally by common people as well. Reason?
Energy drinks with bright colorful packaging and lip-smacking flavors can now come to your rescue if you want to stay awake through the night or want a sudden energy boost or just want to kick out the drowsiness at any point of the day.
What are Energy Drinks?
These are non-alcoholic beverages made to increase physical performances during workouts or other activities and increase mental alertness. Most energy drinks contain caffeine and other additives like creatine, guarana, herbal supplements, vitamins, sugars and taurine.
Some of the other ingredients present in energy drinks are water, green tea extracts, ginseng, green coffee extract, ginkgo biloba, benzoic acid, yerba mate, carnitine, sodium, potassium, magnesium, inositol and artificial flavors.
Energy drinks are available in different packaging such PET bottle, can, tetra packs, plastic bottle and glass bottle. These are easily available these days in convenience store, supermarkets, drug stores, online portals and sports nutrition chain.
How do energy drinks work?
Energy drinks help you rejuvenate in two ways. Firstly, after a strenuous exercise or workout, they replenish lost body fluids and help you refresh.
Secondly, as they contain caffeine usually, they effectively block adenosine, a chemical that is required for you to sleep. They also contain taurine that converts body fat to energy. In addition to this, most of the energy drinks contain high amount of sugars that act a catalyst for energy.
Increased consumption of Energy Drinks:
Energy Drink market in our country is expected to grow at a CAGR of 9.22% during the forecast period, 2019-2024. Some of the factors responsible for this growth are increasing disposable incomes, rise in urbanization, hectic lifestyles, growing cafes & bars, rising health concerns and increase in the number of athletes, sports persons and fitness-freak consumers in the country.
Long & erratic working hours and the increase in the occurrence of get-together, meet-ups & social gatherings have also acted as a growth driver in the popularity of energy and sports drinks.
According to a trusted report, the total size of energy & sports drinks market is anticipated to cross a mark of Rs. 2500 crore by the year 2021 which proves that the sector has a huge potential in the upcoming years.
Want to give your tired body a jump start at the end of a long day? Or need that extra boost to begin your day in a fresh or active way? Get the kick with Energy drinks!
